Alcohol is the most widely used medication among American youth. Alcohol advertising is mainly self-regulated by the industry, the scholarly study authors said. The scholarly study was published online Oct. 20 in the American Journal of Alcoholic beverages and Drug Abuse.. Teens Swayed by Alcohol Ads: – TUESDAY, Oct. 20, 2015 – – Advertising highly influences which brands of alcohol teens drink, a new study finds. The study found that 13 – to 20-year-olds are over five times much more likely to beverage brands advertised on nationwide television and 36 % more likely to drink brands advertised in national magazines, in comparison to brands that don’t advertise in these media.27, 2015 – – Many American university students start tinkering with booze or medications over the summertime, but winter is the peak time to allow them to begin unlawful use of prescription medicines, regarding to a U.S. Government study. ‘These findings show that college students are susceptible to substance use at any time – – not just when they are away at college,’ Kana Enomoto, acting administrator of the U.S. Substance Abuse and Mental Health Solutions Administration , said in an agency news release.